Welcome To Spark!
WE'RE A FIRST-PARTY DATA CAPTURE SOLUTION
What does Spark do?

What does it do?

Spark is designed to help brands collect, manage, and utilise directly addressable data of their consumers which can then be used by media agencies for effective retargeting purposes. With Spark brands and agencies can optimize their marketing strategies and campaigns with the goal of delivering greater results.

Spark’s unique 100% data validation guarantee is one of its key differentiators. This guarantee ensures that only validated data is captured by the system, providing brands with a reliable source of customer information. “As data becomes an increasingly important asset for businesses, we are excited to offer a solution that helps brands harness the power of their own data,” said Tarun Dhawan, Managing Director of Moblaze.

Vietnam’s marketing industry is projected to reach $3.3 billion by 2025, making it one of the fastest-growing digital economies in Southeast Asia. Data-driven marketing is becoming increasingly popular in Vietnam as more brands invest in digital marketing and technology, allowing them to collect and analyse customer data and optimize their marketing strategies. With Spark, Moblaze is well-positioned to support the growing demand for data-driven solutions in the Vietnamese market.

The Spark solution is available for immediate use, providing businesses with a powerful tool for managing their customer data. Whether it’s for retargeting purposes or for general data management, Spark is the ideal solution for any brand looking to maximize the value of its data. Moblaze is excited to bring Spark to market and help businesses take their data-driven strategies to the next level.


Spark Flow




Online to Online

Traffic from an online source to an online webpage.

Online to Offline

Traffic from an online source to an offline location.

Offline to Online

Traffic from an offline location to an online webpage.








ADVANTAGES:

  • Capture first-party data with 100% data accuracy
  • Capture customer data at the POS/ sampling booths/ events
  • Precisely re-target known customers using deterministic data points resulting higher campaign-performance and better ROI
  • Build the brand's data asset and lay foundations for data-driven marketing and personalisation
  • Track campaign-performance via a real time dashboard
  • Track performance of promoter staff ensuring there is no risk of fraud

SOME USE CASES:

  • Sampling Activity – capture accurate and usable data in exchange for a free sample
  • Promotion Offer – capture data of users interested to avail of a brand's special offer
  • Lead Generation – capture leads for a Product or Service
  • Footfall – drive footfalls into a store or to an experience centre/ activation event
  • Incremental Sales – through a click & collect approach engage users who may be hesitant to shop online without having to the ability to touch & feel the product at first

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